List the major advantages of survey research methods over qualitative methods. Can you think of any drawbacks

 List the major advantages of survey research methods over qualitative methods. Can you think of any drawbacks, and if so, what are they? How and why has technology impacted data collection from the recent past through the present?

Solution 

The Advantages Of Survey Research Methods Over Qualitative Methods

There are various advantages to conducting survey research rather than qualitative research. Most notable, survey technique allows for the collection of data from larger populations far more quickly than interviewing and surveying a small sample of individuals. A larger sample size increases the likelihood that survey results will be representative of the whole population. The main benefits of survey methods over qualitative methodologies include the capacity to gather data from a large population in a relatively short amount of time, to collect data at a pretty affordable cost, to be generally free of bias, and to allow comparisons between people or groups.

Why are surveys so popular among researchers? Surveys are a low-cost and time-saving means of collecting data. For instance, If an aim is to investigate what students think about education, it is far simpler to question a hundred students than a hundred teachers. A schoolteacher is more likely than a pupil to forget to complete a survey.

Drawbacks Of Survey Research Methods

Despite the obvious benefits of surveys, the drawbacks should not be neglected. A survey is only as good as the questions it asks and the manner in which it is done. It becomes prone to prejudice as a result of people's biased responses. The responses of a small sample group may not be reflective of the entire population, and statistics may only reflect the views of a subset of the population.

How Technology Impacted Data Collection

Not only is technology increasing the speed of conducting surveys, but it may also be utilized to streamline and improve survey research. Most importantly, it is utilized to make the survey process considerably easier and faster while also minimizing the number of biases. It is being used to improve the effectiveness of surveys. A digital survey, as long as it is developed correctly and run in a fair and unbiased manner, delivers a more accurate and representative sample of the population. Social media includes features that make it simpler for businesses to reach their desired target market, and the majority of them are free to use.